BUSINESS MARKETING PATH

Digital Marketing & SEO

Master Search Engine Optimization, social media branding campaigns, Google PPC setup, Google Analytics 4 tracking metrics, and email marketing automation pipelines.

Duration: 3 Months Mode: Classroom Lab Level: All Levels
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Course Objectives

Every brand requires visibility on search engines and social feeds to acquire clients. Our 3-month Digital Marketing & SEO certification course in Haldwani teaches you the mechanics of organic keyword rankings, paid Google Ads campaign building, social media targeting tools, and analyzing conversion traffic using Google Analytics 4.

Weekly Study Curriculum

Month 1: Search Engine Optimization & Site Audits

How search engine spiders index pages, keyword density researching, on-page SEO optimization tags, meta descriptions drafting, schema JSON-LD scripts embedding, and Google Search Console analytics.

Month 2: Social Media Marketing & Meta Ads

Targeting buyer personas, setting up business profiles (Facebook, Instagram, LinkedIn), writing high-converting ad copies, navigating Meta Ads Manager, budgeting budgets, and optimizing pixels conversion rules.

Month 3: Paid SEM, Google Analytics, & Newsletters

PPC billing models, building Google Search Ads, setting up web traffic goals in Google Analytics 4 (GA4), designing email workflows with Mailchimp, and optimizing local business maps directory visibility.

Master local SEO and scale digital brands

Join our classroom marketing laboratory classes in Haldwani and run mock ad campaign budgets.

Enroll in Marketing course